Strategy and planning
We learn about your product, customers and current business situation to organize priorities and guide the next steps.
- Audience and competitor analysis
- Offer and messaging definition
- Action, channel and investment plan
Marketing
Your offer in front of the right people.
We define the message, channels and activities that bring your business closer to potential customers. The work can combine strategy, advertising and content, with tracking of the opportunities created.
What we do
What we can put into practice.
From strategy to customer service, we define the areas that make sense for your business. The project can be a one-time engagement or ongoing work, with a clear scope and budget.
Advertising and paid media
We plan and monitor campaigns on the channels suited to your audience, using available data to support decisions.
- Google and Meta campaign setup
- Budget allocation and monitoring
- Audience, messaging and format testing
Content and creative work
We shape your communication through copy and visuals that explain your offer, answer questions and keep your brand recognizable.
- Content planning
- Campaign copy and visuals
- Adaptations for the chosen channels
Landing pages and conversion
We organize the steps from interest to inquiry, with campaign pages, forms and calls to action that make the next step clear.
- Offer and contact point review
- Pages connected to campaigns
- Improvements based on usage and data
Data and monitoring
We bring together the metrics that help explain what happens between the investment, incoming inquiries and recorded sales.
- Project metric definition
- Measurement and reporting setup
- Analysis with priorities for the next period
Customer relationships and CRM
We help organize contacts and follow-up conversations so each opportunity has a stage and a person responsible for it.
- Customer service stage organization
- Follow-up messages
- Automation integration, depending on the project
Sales alignment
We connect marketing with day-to-day sales activity to understand lead quality and what prevents conversations from progressing.
- Opportunity qualification criteria
- Messaging and approach review
- Records of lost opportunities and recurring questions
What to track
Numbers that help you decide.
Each metric answers a question. We track what matters to your project and distinguish between attention, opportunity and sales results.
Interest
Are the right people reaching your offer? Visits, clicks and traffic sources.
Inquiries
Do visitors find a reason to get in touch? Inquiries, cost per lead and page conversion.
Quality
Are the leads a good fit for what your business offers? Qualified opportunities and reasons for disqualification.
Sales
Are conversations moving forward? Proposals, recorded sales and time to close.
Return
Does the investment make financial sense for the business? Acquisition cost and attributed revenue, when reliable data is available.
Revenue, margin and profit are different measures. Their interpretation depends on the quality of the records and the information the business shares.
How it works
A plan that reflects your business reality.
Deliverables, responsibilities and review points are agreed before we begin.
- 01
Understand
We discuss the offer, audience, customer service and previous work. We gather the data the business has today.
- 02
Plan
We define what needs to happen first, the channels, deliverables, investment and each party's responsibilities.
- 03
Deliver
We produce and carry out the agreed work, following an established approval and monitoring routine.
- 04
Evaluate
We compare the plan with what happened and use those findings to guide the next adjustments.
Frequently asked questions
Before we begin.
Scope, investment and monitoring need to be clear from the start.
Do I need to hire every service?
No. We start with your business needs and define a scope. This can be a specific project or ongoing work, covering the areas needed for the agreed goal.
Is advertising spend included?
The proposal should clearly separate Vero4's work, the budget for advertising platforms and any tools. This way, you understand where each part of the investment goes before signing up.
Do you work alongside my team?
Yes. We can complement your team, aligning marketing, creative and customer service responsibilities. Communication channels and the approval routine are defined at the start of the project.
How soon can I evaluate the work?
That depends on the starting point, the offer, the channels and the amount of data. We agree on the first review milestones in the proposal. The evaluation considers the work completed and how opportunities develop, without promising a sales figure or a deadline for returns.
Let’s talk
Which part of your marketing needs attention?
Tell us what your business sells, who it serves and what you want to improve. Let's start with a focused conversation.
Discuss marketing