Marketing and growth
AI search: measuring acquisition beyond the click
Traffic tells only part of the story. Connect search visibility, brand interest and sales opportunities without promising outcomes from AI.
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Marketing and growth
Marketing decisions connecting audiences, offers, channels and business outcomes.
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Marketing and growth
Choosing creators for fit, not follower counts
A partnership should connect the offer with the right people. Define audience fit, scope and evaluation before discussing reach.
Marketing and growth
Retail media: what to check before advertising on a marketplace
An ad may appear close to a purchase, but the business case still needs margins, product availability and clear measurement rules.
Marketing and growth
Cookie plans change. Your marketing measurement still needs to work
Platform decisions can shift. Build a view of marketing that also uses orders, qualified inquiries and sales records.
Marketing and growth
WhatsApp brings inquiries. Your service needs to keep up
More messages help only when there is a clear path to a solution. Prepare the offer, response and follow-up before increasing promotion.